The Hon. Alexandra Foley has over seventeen years’ experience in international public relations. From 1991 to 1999, she worked at Abernathy MacGregor Scanlon and Robert Marston & Associates, two leading communications agencies in New York. She worked with a diverse range of corporate client accounts including Bain & Company, Honeywell, Pentair, John Hancock Life Insurance, the Hong Kong Stock Exchange and Barrick Gold.
Alex orchestrated three global media tours for the CEO of Honeywell, accompanying him and his team around Latin America, Europe and China.
In 1996, Alex undertook an eight-month PR campaign for the 1996 Titanic Expedition. As the expedition's press officer, she logged over 11,000 media inquiries and was interviewed for numerous television and radio broadcasts worldwide.
Upon her return to London in 1999, Alex became a director of Chancery Communications, a financial public relations consultancy, prior to founding Alex Foley & Associates in 2001.
Alex Foley & Associates is a firm that believes in a bold and creative approach. This is represented by the company logo, which depicts the Goliath, the warship captained by Alex’s forebear Captain Thomas Foley, one of Nelson’s Band of Brothers. At the Battle of Aboukir Bay in 1798, Captain Foley – later Admiral Sir Thomas Foley – famously used his initiative to disobey Nelson’s orders and target the exposed French flagship, the Sérieuse. Using his navigational skills, he boldly manoeuvred the Goliath between the shore and the French frigate’s unprotected flank and opened fire, sinking her almost immediately. Foley’s courage and leadership heralded Nelson’s renowned victory and earned Foley the moniker ‘Hero of the Battle of the Nile’.
Alex feels she has inherited her ancestor’s spirit and vision and guides the firm with the same principles.