Just in case you were wondering about the company's logo, it represents Goliath, the ship that was captained by Alexandra's ancestor Thomas Foley, later Admiral Lord Foley. During the Nile campaign in 1798, Foley famously disobeyed Nelson's orders and went ahead of the fleet realising that the French flagship was vulnerable. The anchor chain was positioned in such a way it indicated that the water's depth would allow Goliath to get close and furthermore, Sérieuse's guns were all on the opposite side of the ship. Foley cleverly manouvred Goliath to Sérieuse's gunless side and opened fire sinking her almost immediately, an event which heralded Nelson's famous victory at the Battle of the Nile.



AF&A as a firm, believes in thinking out of the box and Alex herself likes to think that she has inherited her ancestor's spirit and creativity.